Vol. 3 No. 3 (2025): Center for Management Science Research

Articles

• EXPOSING ISLAMOPHOBIA IN MACHINE LEARNING: A CRITICAL ANALYSIS OF THE EXISTING THEORIES AND BIASES

  Dr. Bakht Munir, Dr. Abida Yasin, Shahzad Khalid, Ume Noreen, Syed Baqar Raza Naqvi (Author)

  1-9

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• THE ROLE OF MICROFINANCE IN ENHANCING WOMEN’S MICRO-ENTERPRISES: A CASE STUDY OF DISTRICT HYDERABAD, PAKISTAN

  Ahmed Ali, Habib Ur Rehman, Dr. Balach Rasheed, Mahjabeen Zehri, Nilam Nazir, Fazeela Ali (Author)

  49-59

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• TRAINING AND DEVELOPMENT A WAY FORWARD FOR SUSTAINABLE DEVELOPMENT: FROM INTERNATIONAL PERSPECTIVE

  Mehran Shah, Muhammad Hashim (Author)

  60-65

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• THE EFFECT OF BRAND COMMUNICATION THROUGH FACEBOOK ON BRAND EQUITY METRICS AND BRAND EQUITY METRICS ON EWOM TOWARDS CLOTHING BRAND IN PAKISTAN

  Ayman Taj, Nabeel Khan, Zohaib Khan, Asadullah Lakho (Author)

  66-86

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• EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT ON FACULTY’S INNOVATIVE WORK BEHAVIOR: A MEDIATING ROLE OF ORGANIZATIONAL PRIDE

  Khadijah Naveed, Dr. Afia Saleem, Dr. Fatima Junaid (Author)

  87-96

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• GREEN LEADERSHIP: DRIVING ORGANIZATIONAL CHANGE TOWARD SUSTAINABILITY

  Sayyam, Raza Mubarak, Awais Alam Khan, Dr. Raza Ur Rahman (Author)

  97-112

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• MEASURING THE BENEFITS OF BOARD ROOMS IN FAMILY-OWNED BUSINESS IN PAKISTAN: AN ANALYTICAL HIERARCHICAL PROCESS APPROACH

  Muhammad Masood Mir, Mehran Khan Tunio, Syed Hassan Ali, Eesar Khan (Author)

  113-124

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• TRANSITION TO SUSTAINABILITY AND GREEN BANKING IN PAKISTAN

  Mazhar Ali Alyani, Dr. Atif Shahab, Dr. Ahras Rashid, Mr. Asif Z. Warsi, Nasrat Ullah Azizi (Author)

  125-140

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• IMPACT OF ORGANIZATION CULTURE ON INTERNAL CONTROL: MEDIATING ROLE OF ARTIFICIAL INTELLIGENCE

  M. Shakeel Ahmed, Dr. Muhammad Zohaib Irshad, Dr. Hafiz Muhammad Waqas (Author)

  141-162

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• ESCAPING THE TOXIC WORKPLACE: THE ROLE OF AUTHENTIC LEADERSHIP IN REDUCING BULLYING-INDUCED COGNITIVE WEARINESS AND TURNOVER

  Tayyiba Kausar, Iram Rehman , Erum Naz Akhtar (Author)

  163-172

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• SUSTAINABILITY PAYS OFF: EXPLORING THE IMPACT OF ESG PERFORMANCE ON FINANACIAL PERFORMANCE

  Muhammad Arslan Iqbal, Sahreen Zulfiqar, Gul Mehak, Muhammad Usman Ali (Author)

  173-182

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• EXPORT PERFORMANCE THROUGH RELATIONAL CAPITAL; THE ROLES OF VALUE CREATION AND JOINT INNOVATION CAPABILITIES

  Dr. Khalid Mahmood, Dr. Haseeb Hassan, Dr. Samina Rooh (Author)

  183-194

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• RESEARCH METHODOLOGY: A COMPREHENSIVE STUDY OF THEORETICAL AND PRACTICAL APPROACHES

  Dr. Tahir Hameed Ullah Khan, Naila Rafique, Erum Naz Akhtar (Author)

  195-202

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• IMPACT OF DIVERSITY, INCLUSION, AND EQUITY (DIE) FRAMEWORK ON WORKPLACE CULTURE AND SUSTAINABLE PERFORMANCE: A CASE OF SPECIAL EDUCATION DEPARTMENT IN PAKISTAN

  Muhammad Akram Sabir, Nadeem Iqbal, Farzana Khan (Author)

  203-215

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• HARNESSING OPEN INNOVATION FOR SME GROWTH IN WALES: STRATEGIES, ECOSYSTEM DYNAMICS, AND POLICY INTERVENTIONS

  Muhammad Qasif (Author)

  216-222

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• NERVOUSNESS BEHAVIOR OF FOREIGNERS TOWARDS ONLINE SHOPPING IN CHINA:THE MAJOR CONCERNS TOWARDS ONLINE SHOPPING

  Zulfiqar Ali, Nasir Aman, Hasin Bano, Ujala Liaqat (Author)

  233-253

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• THE LITRATRURE ON ECONOMIC IMPACT OF POLITICAL APHORISM IN LAST DECADE OF PAKISTAN

  Dr. Samiuddin Shaikh, Paras Hasnain Channar, Sidra Aijaz Soomro (Author)

  254-269

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• IMMERSIVE FINANCE: EXPLORING THE ROLE OF VIRTUAL REALITY IN MITIGATING FINANCIAL RISK AND ENHANCING DECISION CONFIDENCE IN TOURISM

  Zaki Hasan, Syeda Zeerak, Ajaz Ahmad, Syed Ahsan Ali, Tariq Husain (Author)

  270-283

• THE INTERNATIONAL SCENARIO OF GREEN GOVERNANCE AND CORPORATE SOCIAL RESPONSIBILITY: NAVIGATING A SUSTAINABLE DEVELOPMENT FUTURE

  Dr. Samiuddin Shaikh, Dr. Sanober Salman Shaikh, Dahshila Junejo (Author)

  284-299

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• IMPACT OF FOREIGN CURRENCY RESERVES ON PAKISTAN’S ECONOMY

  Sohaib Uz Zaman, Wajahat Hussain (Author)

  300-311

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• CUSTOMER INCIVILITY AND EMPLOYEES' UNETHICAL BEHAVIOR: THE MEDIATING ROLE OF SURFACE ACTING – AN ANALYSIS OF PRIMARY DATA

  Fahim Riaz, Shamyla Anwar, Farhat Rasul, Muhammad Ghulam Shabeer (Author)

  312-323

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• DO INTANGIBLE ASSETS DRIVE CORPORATE FINANCIAL POLICIES? EVIDENCE FROM PAKISTAN

  Farman Ullah Khan, Amir Rafique, Abubakr Saeed (Author)

  324-338

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• THE EMPIRICAL ANALYSIS OF FACTORS AFFECTING QUALITY STANDARDS IN TEACHING IN THE HIGHER EDUCATION INSTITUTES: CASE STUDY OF SINDH UNIVERSITY JAMSHORO

  Ghulam Murtaza Shah, Sidra Aijaz Soomro, Pashmina Mughal, Abdul Jaleel Mahesar (Author)

  339-345

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• IMPACT OF ONLINE & OFFLINE SERVICE PERCEPTION ON CUSTOMER ENGAGEMENT: MEDIATING ROLE OF BRAND TRUST & BRAND COMMITMENT. EVIDENCE FROM HBL CUSTOMER OF HYDERABAD SINDH

  Sarah Abro, Awais Ahmed Awan, Dr. Samiuddin Shaikh (Author)

  346-365

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• The ESG-Financing Nexus: The Link Between Sustainability And Capital Structure

  Mehtab Abbasi, Zahra Batool (Author)

  366-379

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• GAP BETWEEN SCIENCE AND SOCIETY: AN EVIDENCE FROM SOCIETAL MYTHS ABOUT COVID-19

  Iffat Batool Naqvi, Urooj Fatima, Asif Ali Khaskheli, Wahid Bux Mangrio, Dr. Muhammad Iqbal (Author)

  380-396

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• DETERMINANTS OF CONSUMER PURCHASING BEHAVIOUR FOR RICE IN DISTRICT LARKANA, SINDH, PAKISTAN

  Ghulam Murtaza Surhio, Hakimzadi Wagan, G. Mujtaba Khushikh, Habibullah Magsi, G. Mujtaba Surhio (Author)

  404-414

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• DEMOGRAPHIC AND SOCIOECONOMIC DRIVERS OF HOUSEHOLD SAVINGS IN PAKISTAN: REVISITING CLASSICAL SAVING MODELS

  Ali Taymoor, Muhammad Salahuddin Ayyubi, Muhammad Ali Bhatti, Muhammad Ghulam Shabeer (Author)

  415-425

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• NURTURING KNOWLEDGE: THE ROLE OF ORGANIZATIONAL ENVIRONMENT AND CITIZENSHIP BEHAVIOR

  Dr. Salman Ahmed Khatani, Dr. Ammad Zafar, Muhammad Ali Wasif, Sofia Rehan, Warda Alam (Author)

  426-449

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• INVESTIGATING FINANCIAL KNOWLEDGE DRIVEN ENTREPRENEURIAL INTENTIONS: THE INTERMEDIATION OF FINANCIAL KNOWLEDGE AND CONTINGENCY OF RISK-TAKING PROPENSITY

  Muhammad Talha, Sadia Saleem, Komal Shahbaz, Dr. Usman Sarwar, Sonia Sattar (Author)

  450-469

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• GREEN FINANCIAL DEVELOPMENT AND SUSTAINABLE ECONOMIC GROWTH IN PAKISTAN: A PATHWAY TO RESILIENCE AND PROSPERITY

  Waqar Jalal, Dr. Mahboob Ullah (Author)

  470-482

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• IMPACT OF THE USE OF AI-BASED TOOLS ON UNIVERSITY STUDENTS IN PUNJAB, PAKISTAN

  Amina Shahzadi, Ahmad Saleem, Komal Hameed, Ahmad Atiq ul Rehman (Author)

  483-495

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• IMPACT OF EMOTIONAL FINANCE, MARKET KNOWLEDGE AND INVESTOR PROTECTION ON INVESTMENT PERFORMANCE

  Sana Rashid, Rabiullah Hofiani, Muhammad Qasif, Razi Ur Rehman, Nasrat Ullah Azizi (Author)

  496-508

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• UNVEILING THE ROLE OF AUDIT QUALITY IN STRENGTHENING THE ESG PERFORMANCE-FIRM VALUE NEXUS: EVIDENCE FROM EMERGING ASIA

  Hammad Qadeer, Asad Iqbal, Muhammad Usman (Author)

  509-527

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• URBAN AND SOCIAL IMPACTS OF SIGNAL-FREE CORRIDORS: CASE STUDY OF LAHORE'S MAIN BOULEVARD AND JAIL ROAD

  Nayab Nasir, Dr. Mamuna Iqbal, Dr. Usman Awan (Author)

  528-542

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• THE EFFECT OF FARMYARD MANURE AND IRRIGATION IN DROUGHT ON PRODUCTION OF PEACH IN DISTRICT SWAT KHYBER PAKHTUNKHWA

  Zahid Khan, Muhammad Israr, Arshad Ali, Muhammad Sohail, Habiba Mehak (Author)

  543-547

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• INTEGRATING COASTAL ECONOMIC DEVELOPMENT WITH ENVIRONMENTAL STEWARDSHIP: A COMPREHENSIVE STUDY OF THE BLUE ECONOMY IN SAUDI ARABIA

  Dr. Aftab Alam Khan (Author)

  548-553

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• BRIDGING THE GAP: EMPLOYER BRANDING, PSYCHOLOGICAL CONTRACT FULFILLMENT AND JOB SATISFACTION

  Dr. Ayesha Nazish, Dr. Saba Haider, Dr. Mehwish Riaz, Dr. Yasir Aftab Farooqi (Author)

  554-567

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• THE IMPACT OF GREEN TRAINING & DEVELOPMENT, GREEN RECRUITMENT & SELECTION ON EMPLOYEE CREATIVITY IN TELECOM SECTOR IN PAKISTAN: THE MODERATING ROLES OF DEMOCRATIC LEADERSHIP AND TECHNOLOGY

  Muhammad Hamza (Author)

  568-583

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• ECONOMIC SOVEREIGNTY UNDER PRESSURE: PAKISTAN’S EXPERIENCE WITH THE IMF

  Humna Samad, Dr. Ume Laila, Mominah Tariq (Author)

  584-598

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• ROLE OF DARK TRIAD PERSONALITY TRAITS (PSYCHOPATHY, NARCISSISM, AND MACHIAVELLIANISM) IN JOB CRAFTING AMONG WORKING ADULTS

  Dr. Syeda Razia Bukhari, Umey Kulsoom (Author)

  599-612

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• ANALYZING THE MARKETING COSTS AND MARGINS OF DIFFERENT INTERMEDIARIES OF CHERRY SUPPLY CHAIN IN DISTRICT ZIARAT BALUCHISTAN

  Irfan Ullah, Muhammad Younas, Asif Nawaz, Mahnoor Amir, Zia Ur Rehman (Author)

  613-621

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• PREDICTING STOCK MARKET TRENDS BASED ON THE FLUCTUATIONS IN SOUTH ASIAN STOCK MARKETS: EVIDENCE FROM PAKISTAN STOCK EXCHANGE

  Dr. Haseeb Hassan, Abubakar Niaz, Dr. Javeria Andleeb Qureshi, Dr. Samina Rooh (Author)

  622-633

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• EXPLORING THE ROLE OF PERSONALITY TRAITS AND RISK TAKING IN CREATIVE ACCOUNTING PRACTICES: EVIDENCE FROM PAKISTAN

  Sajid Mushtaq, Dr. Khalil Ur Rehman (Author)

  634-650

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• FOSTERING ENTREPRENEURIAL INTENTIONS: UNVEILING THE ROLE OF ENTREPRENEURIAL EDUCATION, PASSION, AND FAMILY BACKGROUND

  Saman Siddiqui, Dr. Furqan-Ul-Haq Siddiqui, Dr. Khuram Shahzad (Author)

  659-669

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• BRIDGING THE GAP: THE ROLE OF FINANCIAL INCLUSION IN REDUCING INCOME INEQUALITY

  Esha Mazhar, Farah Nasreen, Dr. Anam Tasawar (Author)

  670-683

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• ETHICAL AND ORGANIZATIONAL READINESS CHALLENGES IN IMPLEMENTING AI-ENABLED HR SYSTEMS FOR A NEURODIVERSE WORKFORCE

  Dr. Najia Shaikh, Usayd Jamil Qureshi, Aamir Kibria (Author)

  684-694

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• THE EFFECT OF AUDIT COMMITTEE CHARACTERISTICS ON FINANCIAL REPORTING QUALITY WITH THE MODERATING ROLE OF AUDIT QUALITY

  Laibah Hassan, Dr. Burhan Rasheed, Zohair Farooq Malik, Syed Taha Fraz, Numan Aslam (Author)

  695-710

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• LEVERAGING IOT TO MONITOR EQUIPMENT HEALTH AND PREVENT FAILURES THAT CAN DISRUPT SUPPLY CHAINS: A PRIMARY STUDY OF INDUSTRIAL PRACTICES

  Faraz Jilani, Agha Razaullah, Syed Muhammad Haris, Haider Ali, Momin Hussain (Author)

  711-718

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• THE EFFECT OF AI-BASED RECOMMENDATIONS ON CONSUMER BUYING BEHAVIOR IN E-COMMERCE

  Muhammad Usman (Author)

  719-731

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• THE ROLE OF FINTECH ADOPTION IN DRIVING ORGANIZATIONAL SUSTAINABILITY: MEDIATING EFFECTS OF GREEN FINANCE AND CSR

  Hasan Raza, Uzma Bashir, Asif Z. Warsi, Maryam Bibi (Author)

  732-748

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• IMPACT OF ESG CRITERIA ON INVESTMENT RETURNS: A STUDY ON HOW ENVIRONMENTAL, SOCIAL, AND GOVERNANCE FACTORS INFLUENCE INVESTMENT PERFORMANCE AND RISK IN THE CASE OF PAKISTAN STOCK EXCHANGE

  Syed Muhammad Kamran Shah (Author)

  749-770

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• THE NEXUS BETWEEN COVID-19 PANDEMIC AND PERFORMANCE: EVIDENCE FROM PAKISTANI ISLAMIC BANKS

  Shafiq Ur Rehman, Jawad Hussain, Shabir Ahmad, Sikandar Shah (Author)

  771-782

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• GLOBALIZATION VERSUS CHITRALI CULTURAL HERITAGE: A CRITICAL ANALYSIS

  Dr. Azizullah Jan, Dr. Syed Anwar Ali Shah, Rabika Minhas (Author)

  783-788

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• WORK FAMILY FAIRNESS AND WORK FAMILY ENRICHMENT

  Aneel Kumar, Muhammad Waqas Maharvi (Author)

  789-793

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• INDUSTRY 4.0 PREPAREDNESS: AN EMPIRICAL STUDY OF DIGITAL LITERACY AND EMPLOYEE PERFORMANCE IN THE MANUFACTURING SECTOR OF A DEVELOPING ECONOMY

  Muhammad Ammar Masood Cheema, Sidra Khalid (Author)

  794-803

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• DETERMINANTS OF ONLINE REPURCHASE INTENTION: AN EMPIRICAL STUDY OF KARACHI CONSUMERS

  Ayman Taj, Prof Dr Syed Shabib Ul Hasan, Dr Ammad Zafar (Author)

  804-813

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• MEASURING MARKET EFFICIENCY IN CAPITAL MARKET OF PAKISTAN

  Abdul Karim, Abdul Rasheed (Author)

  814-834

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• THE MODERATING ROLE OF COMPETITIVENESS ON THE EFFECT OF STRATEGY FORMULATION PROCESS ON INNOVATION PERFORMANCE DIMENSIONS IN MICROFINANCE BANKS OF PAKISTAN

  Raja Nabeel Sajid, Sara Ibrahim, Dr. Javeria Andleeb Qureshi, Dr. Samina Rooh (Author)

  835-845

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• THE IMPACT OF CONSUMER VALUES ON SUSTAINABLE CONSUMPTION BEHAVIOR THROUGH SELF-IDENTITY PERSPECTIVE

  Rehmat Ullah Khan, Dr. Bilal Afsar, Dr. Sajjad Afridi (Author)

  846-862

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• IMPACT OF STRESS ON THE STUDENTS’ PERFORMANCE IN HIGHER EDUCATION INSTITUTIONS: A CASE STUDY OF KHAIRPUR MIR’S

  Dr. Benazir Solangi, Dr. Muhammad Asif Channa, Dr. Muhammad Ali Brohi, Dr. Shahbaz Hyder Mughal (Author)

  863-874

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• PAKISTAN’S TRADE POLICY: A JOURNEY OF EVOLUTION AND AMBITION FROM 2002 TO 2025

  Saba Maitlo, Dr. Naveed Ahmed Sheikh (Author)

  875-887

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• THE ROLE OF ARTIFICIAL INTELLIGENCE AND ADAPTIVE CAPABILITIES IN ENHANCING SUPPLY CHAIN RESILIENCE, PERFORMANCE, AND FINANCIAL OUTCOMES IN PAKISTAN’S TEXTILE SECTOR

  Muhammad Irfan Majeed, Sania Yousaf, Arooj Tariq, Dr. Hafiz Muhammad Intizar Javed (Author)

  888-908

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• MACHINE LEARNING'S IMPACT ON ASSET PRICING AND DERIVATIVE STOCK MARKETS IN THE USA AND AUSTRALIA

  Sumiya Sattar, Muhammad Faheem Ullah, Dr. Zia Ur Rehman, Moazam Sarfraz (Author)

  909-915

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• THE DIGITAL BATTLEFIELD: AI, DRONES, AND THE FUTURE OF WARFARE IN GAZA

  Saqlain Ur Rehman, Abdul Samad, Dr. Irshad Ali Wassan, Erum Naz, Sabeen Azam (Author)

  916-930

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• EXAMINING THE ROLE OF CHANGE MANAGEMENT IN ENHANCING ORGANIZATIONAL RESILIENCE IN PUBLIC SECTOR ENTITIES

  Muhammad Zaurez Afshar, Dr. Mutahir Hussain Shah (Author)

  931-942

• GREEN FINANCE, CORPORATE GOVERNANCE, AND SUSTAINABLE PERFORMANCE: INVESTIGATING THE MEDIATING ROLES OF CSR AND GREEN INNOVATION

  Maria Masood, Qazi Shehryar, Nibras Hussain, Shoaib Zafar (Author)

  943-959

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• IMPACT OF INNOVATIVE FINANCIAL SERVICES ON BANKS’ MARKET SHARE: THE ROLE OF ARTIFICIAL INTELLIGENCE

  Sana Rashid, Ayesha Hameed, Dr. Tariq Ahmed Shaikh, Asif Zaheer Warsi, Ahmed Hameed (Author)

  960-976

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• SUSTAINABLE SMEs IN EMERGING MARKETS: A REVIEW OF THE ROLE OF GREEN HUMAN RESOURCE MANAGEMENT PRACTICES IN ACHIEVING SUSTAINABLE PERFORMANCE

  Rabia Mumtaz, Dr. Kamran Khan, Dr. Muhammad Hafeez (Author)

  977-991

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• AN EFFICIENT HYBRID B-SPLINE APPROACH FOR NUMERICAL APPROXIMATION OF TIME-FRACTIONAL TELEGRAPH EQUATIONS

  Muhammad Waqas, Muhammad Amin, Saima Mushtaq (Author)

  992-1011

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• REVIEW OF LITERATURE ON THE ASSOCIATION BETWEEN ORGANIZATIONAL LEADERSHIP AND RESILIENT ORGANIZATIONAL CULTURE - A PATHWAY FOR FUTURE RESEARCH

  Dr. Tehmina Faisal, Ms. Zehra Masroor (Author)

  1012-1026

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• EFFECT OF CORPORATE GOVERNANCE ON FINANCIAL PERFORMANCE OF PSX-LISTED FIRMS

  M. Mubashir Q. Khan, Shariq Mubashir (Author)

  1027-1036

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• SYSTEMATIC REVIEW OF REVERSE LOGISTICS IN THE CIRCULAR ECONOMY CONTEXT

  Syeda Ayisha Najeeb Bukhari, Syeda Zahra Mukhtar Kazmi, Hafiz Abid Sarfaraz, Intizar Javed (Author)

  1037-1058

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• FORENSIC ACCOUNTING: UNCOVERING FRAUD WITH ADVANCED ANALYTICS

  Owais Mohammad Altaf (Author)

  1059-1067

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• MEASURING IMPACT OF ELECTRONIC BANKING ON CUSTOMERS SATISFACTION: A CASE STUDY MICROFINANCE BANKS OF SINDH

  Dr. Muhammad Ali Brohi, Dr. Benazir Solangi, Dr. Muhammad Asif Channa, Dr. Shahbaz Hyder Mughal (Author)

  1068-1079

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• FROM BALANCE TO BRILLIANCE: NEXUS OF WORK-LIFE BALANCE, SELF-EFFICACY, COMMITMENT AND CITIZENSHIP BEHAVIOUR

  Fatima Ali Rafaqat, Nauman Majeed (Author)

  1080-1102

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• CHANNEL SWITCHING IN FASHION: UNVEILING THE ROLES OF PERCEIVED THREAT, SELF-EFFICACY, AND ATTITUDE

  Faria Anum, Dr Muhammad Arslan Sarwar, Kinza Mustansar, Dr Yasir Aftab Farooqi, Abdullah Imtiaz (Author)

  1103-1118

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• ROLE OF AI-DRIVEN PRACTICE ON SUPPLY CHAIN MANAGEMENT: A STUDY IN KARACHI

  Dr Shahid Raza Mir, Dr Ammad Zafar (Author)

  1168-1176

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• THE ROLE OF ARTIFICIAL INTELLIGENCE IN HR: A STUDY OF THE IMPACT OF AI-POWERED RECRUITMENT TOOLS ON HIRING DECISIONS

  Dr. Gohar Sulaiman, Muhammad Fuzail, Dr. Saima Urooge, Faisal Imran (Author)

  10-30

• STRATEGIC AGILITY IN CRISIS: HOW PAKISTANI BUSINESSES ADAPT FINANCIALLY TO GLOBAL DISRUPTIONS AND MARKET SHOCKS

  Naveed Rafaqat Ahmad (Author)

  31-39

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• MINDFULNESS, OCCUPATIONAL STRESS AND JOB BURNOUT IN TRAFFIC POLICE OFFICERS

  Qudas Khalil, Hafiza Aqsa, Dr. Bilal Arshed Butt (Author)

  40-48

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