GLOBALIZATION VERSUS CHITRALI CULTURAL HERITAGE: A CRITICAL ANALYSIS

Abstract

Nowadays globalization has a big role in the diversity of culture. The current study is based on both literary as well as field information which explore the impact of globalization on culture heritage. In order to study the relationship between globalization and culture the relevant literature has been reviewed, where the empirical data was collected based on simple size of 48 participants through random sampling and convenient sampling technique. The data has been collected through structure interview schedule and interview guide, while the data has been further analyzed statically in table and chart form.