THE IMPACT OF GREEN TRAINING & DEVELOPMENT, GREEN RECRUITMENT & SELECTION ON EMPLOYEE CREATIVITY IN TELECOM SECTOR IN PAKISTAN: THE MODERATING ROLES OF DEMOCRATIC LEADERSHIP AND TECHNOLOGY

Abstract

The study examines the relationships between green human resource (HR) practices, notably green training and development, and green recruiting and selection, and employee creativity in Pakistan's fast-paced telecommunications sector. Additionally, it examines how technical advancements and democratic leadership influence these relationships. Data was gathered from permanent workers in the HR, Quality Assurance, and IT departments in Islamabad using a stratified random sampling technique. A comprehensive demographic profile was created, and in order to offer analytical richness, a range of statistical methods were utilized, including descriptive statistics, correlation analysis, reliability metrics, and multiple regression. The findings showed strong positive correlations between green HR practices and employee innovation, with a high level of internal consistency across variables. Furthermore, the research revealed that technology plays a crucial moderating role in enhancing the capacity of green HR policies to foster innovation. Democratic leadership was also discovered to have a significant impact on the creation of a creative atmosphere. Integrating environmentally friendly HR procedures with enabling technology and supportive leadership can significantly enhance organizational innovation, according to these findings. The study concludes that green HR practices, as strategic practices, encourage employee innovation in addition to fostering environmental sustainability. It suggests that company leaders integrate green HR initiatives into their general strategic plans in order to foster innovative and enduring business cultures.