FOSTERING ENTREPRENEURIAL INTENTIONS: UNVEILING THE ROLE OF ENTREPRENEURIAL EDUCATION, PASSION, AND FAMILY BACKGROUND

Abstract

In the global pursuit of fostering entrepreneurship, universities play a crucial role by expanding their entrepreneurship curricula. This research investigates the influence of entrepreneurship education on students' entrepreneurial passion and intention, considering the mediating role of entrepreneurial passion and the moderating effect of entrepreneurial ancestry. The research draws on Social Cognitive Theory (SCT). The study focuses on three major constructs: entrepreneurial education, entrepreneurial passion, and entrepreneurial intention. The paper highlights the limited exploration of how entrepreneurship education affects entrepreneurial passion, a crucial factor in venture creation and growth. The study also examines the role of an entrepreneurial family background in shaping the relationship between entrepreneurship education and entrepreneurial passion. The philosophy adopted in this study is pragmatism, and the target population for the study comprises students from three public sector universities in Balochistan. Three hypotheses are presented in this study and found to be positively significant through correlation and regression analysis.