SUSTAINABLE FINANCIAL LITERACY AND RETAIL INVESTOR BEHAVIOR TOWARDS GREEN BONDS

Abstract

The rapid technological change and digital transformation are changing the skills demands in the industries, heightening the anxieties of employees about the applicability of their skill in the future. This paper compares the connections between anxiety of skill obsolescence and continuous learning culture with the hypothesis that learning motivation is an intermediary variable and HR development practices is the moderating variable. Based on career adaptability and motivational lenses, the study formulates a moderated mediation theory, to explicate how psychological reactions to technological disruption are converted to organizational learning outcomes. The survey was conducted with employees in knowledge-intensive organizations that were also undergoing digital transformation and using quantitative time-lagged survey design. The hypothesized relationships were tested using the structural equation modeling (PLS-SEM). The results indicate that the skill obsolescence anxiety has a positive impact on continuous learning culture. The mediating role of learning motivation in this relationship is significant, which means that anxiety leads to learning culture mainly through the improved motivational statement. Besides, the HR development practices reinforce the positive correlation between the anxiety of skill obsolescence and learning motivation practices, proving the strategic role of the HR in transforming the technological uncertainty into the active skill development. The study is relevant to the literature because it combines psychological, individual, and organizational factors in a single framework to explain adaptive workforce behavior. These findings bring out the fact that skill-based anxiety with the support of efficient HR systems can be catalytic as opposed to inhibitory in organizational learning. Practical implications focus on the role of planned reskilling programs, motivation support systems and embedded learning processes in the development of sustainable competitive advantage in digitally changing environments.