Vol. 4 No. 1 (2026): CENTER FOR MANAGEMENT SCIENCE RESEARCH

Articles

• THE IMPACT OF STAKEHOLDER ORIENTATION ON INTEGRATED MARKETING COMMUNICATIONS: THE MEDIATING ROLE OF MARKET ORIENTATION: A CASE OF CORPORATE COMPANIES OF PAKISTAN

  Sheikh Muhammad Fakhre Alam Siddiqui, Daniel Nadeem, Muhammad Hashir Rehan Shaikh, Sehar Ali, Hammad Zafar, Daniyal Uddin (Author)

  1-63

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