Vol. 3 No. 2 (2025): Center for Management Science Research

Articles

• A QUALITATIVE ANALYSIS: WHY PEOPLE WITH DISABILITIES ARE NOT HIRED FOR EXECUTIVE SEATS ON JOB

  M. Shakeel Ahmed, Muhammad Zohaib Irshad, Muhammad Adnan (Author)

  1-14

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• SUSTAINABLE LEADERSHIP: BALANCING PEOPLE, PROFIT, AND PLANET

  Sayyam, Muhammad Yusuf Amin, Shah Hussain Awan, Asif Zeb (Author)

  15-28

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• IMPACT OF INFORMATION COMMUNICATION TECHNOLOGIES (ICTS) ON WHEAT FARMER’S PROFITABILITY IN SOUTH PUNJAB, PAKISTAN

  Sobia Saeed, Muhammad Siddique, Arsal Ali, Muhammad Hamza, Muhammad Umer, Muhammad Taimoor, Shaista Maken (Author)

  29-43

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• THE DRIVERS OF ENTREPRENEURIAL SUCCESS OF FREELANCERS: AN EMPIRICAL ANALYSIS

  Ahsan Sheraz Khan, Muhammad Umer Quddoos, Masood Ul Hassan, Muhammad Adeel (Author)

  44-54

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• ACCELERATING CUSTOMER PURCHASE INTENTION IN THE COMMERCIAL AUTOMOTIVE SECTOR: AN INTERPLAY BETWEEN BRAND IMAGE, TRUST, SUSTAINABLE ADVERTISING, AND EMPLOYEE ENGAGEMENT

  Syed Muhammad Habib Ur Rehman, Khan Khalil Akhtar Khan (Author)

  64-75

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• ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE DELIVERY OF FINANCIAL SERVICES, CUSTOMER EXPERIENCE, AND OPERATIONAL EFFICIENCY WITHIN FINTECH FIRMS

  Bisma Javed, Rabia Majeed, Silvia Ahmed Khattak, Rabia Gulzar (Author)

  76-85

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• THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON FINANCIAL PERFORMANCE IN PAKISTAN'S INVESTMENT SECTOR

  Rizwana Bashir, Mazhar Farid Chishti, Mishal Riaz (Author)

  86-100

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• THE FINANCIAL STRAIN ON SMES IN PAKISTAN

  Shahroze Ashraf, Dr. Sohaib-Uz- Zaman (Author)

  101-113

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• THE EFFECT OF CORPORATE GOVERNANCE AND ACCOUNTING PRACTICE ON FINANCIAL PERFORMANCE OF ORGANIZATION

  Muhammad Aqib, Dr. Sohaib Uz Zaman (Author)

  114-127

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• INVESTIGATING THE DRIVERS OF LIQUIDITY IN ISLAMIC AND CONVENTIONAL BANKS IN PAKISTAN

  Shafiullah, Abdul Rashid, Muhammad Imran, Rashid Rauf (Author)

  128-145

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• FACTORS THATAFFECTTHE LOYALTY OFCUSTOMERS TOWARD E- BANKING

  Meer Abdul Sattar, Dr. Sohaib Uz Zaman (Author)

  158-165

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• TEACHING FACULTY PERSPECTIVE: SERVANT LEADERSHIP’S ROLE IN UNIVERSITY JOB SATISFACTION

  Muhammad Hashim (Author)

  166-172

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• TOTAL QUALITY MANAGEMENT IN HEALTHCARE: ASSESSING ITS INFLUENCE ON CLINICAL LABORATORY WORK PERFORMANCE IN SINDH

  Faisal Imran Shaikh, Dr. Sajjad Hyder Channar, Dr. Muhammad Sharif Abbasi, Dr. Syed Asif Ali Shah (Author)

  173-185

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• IMPACT OF WORK-LIFE BALANCE AND PUBLIC SERVICE MOTIVATION ON THE PERFORMANCE OF POLICE IN PUNJAB: A MEDIATED ROLE OF SOCIETAL IMPACT POTENTIAL OF JOB

  Muhammad Rizwan Anjum, Dr. Nagina Gul, Dr. Tayyaba Akram, Dr. Irum Gul (Author)

  186-202

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• EXPLORING THE RELATIONSHIP BETWEEN E-SERVICES AND PERCEIVED GOVERNMENT PERFORMANCE: A COMPARATIVE STUDY OF CITIZENS AND PUBLIC EMPLOYEES IN ISLAMABAD

  Rana Sakandar Hayat, Umul Meena, Aitqahbinte Fayyaz, Sidra Zaheer (Author)

  203-215

• EXAMINING THE IMPACT OF KNOWLEDGE-BASED HRM PRACTICES ON ORGANIZATIONAL INNOVATION WITH THE MEDIATING EFFECT OF KNOWLEDGE SHARING IN TELECOM SECTOR OF PAKISTAN

  Fatima Abrar, Ambreen Zaineb Awan, Mahmood Rehmani (Author)

  216-230

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• AI-ASSISTED AUDITING: NAVIGATING ETHICAL RISKS AND ENHANCING PROFESSIONAL STANDARDS

  Hasnain Kashif, Usman Khalid (Author)

  231-239

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• THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN CREDIT RISK EVALUATION: OBSTACLES AND OPPORTUNITIES IN PATH TO FINANCIAL JUSTICE

  Ahmed Raza (Author)

  240-251

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• FACTORS INFLUENCING THE MENTAL WELL-BEING OF LOCATION-BASED GIG WORKERS IN KARACHI

  Dr Ammad Zafar, Dr Sobia Iqbal, Dr Shahid Raza Mir (Author)

  252-262

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• ACCOUNTING INFORMATION SYSTEMS AND DECISION-MAKING EXPLORE HOW ADVANCEMENTS IN ACCOUNTING INFORMATION SYSTEMS ENHANCE FINANCIAL DECISION-MAKING PROCESSES IN ORGANIZATIONS, IN CASE OF PAKISTAN

  Syed Muhammad Kamran Shah (Author)

  263-271

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• TAX STRATEGIES AND FINANCIAL PERFORMANCE ANALYZE THE RELATIONSHIP BETWEEN TAX PLANNING STRATEGIES AND THE OVERALL FINANCIAL PERFORMANCE OF FIRMS IN PAKISTAN

  Syed Muhammad Kamran Shah (Author)

  272-282

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• MONETARY EXPLOITATION OF THE ORIENTS: ANALYSIS OF “THE RELUCTANT FUNDAMENTALIST” BY MUHSIN HAMID

  Dr. Syed Anwar Ali Shah, Abdul Fattah, Dr. Syed Fahad Ali Shah (Author)

  283-290

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• THE EFFECT OF PERSONALIZATION ON BEHAVIOR AND USE INTENTION ON M-COMMERCE APPS ADOPTION

  Dr. Muhammad Zohaib Irshad, Dr. Hafiz Muhammad Waqas, Dr. Aamir Abbas, M. Shakeel Ahmed (Author)

  291-306

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