THE DRIVERS OF ENTREPRENEURIAL SUCCESS OF FREELANCERS: AN EMPIRICAL ANALYSIS

Abstract

This study investigates how digital skills impact entrepreneurial outcomes among freelancers, providing insights crucial for enhancing economic growth in emerging economies. Central to this study is the role of technical skills, and combined abilities of communication and collaboration in shaping entrepreneurial success. Using a cross-sectional quantitative research design, data were collected from freelancers through an online survey distributed. Purposive sampling targeted individuals engaged in digital entrepreneurship. Statistical analysis confirmed that technical skills and communication & collaboration skills significantly influence digital skills, which, in turn, positively affect entrepreneurial success. Creativity and problem-solving abilities also showed a direct positive impact, while critical thinking did not yield a significant effect. Mediation analysis indicated that digital skills bridge the relationship between technical skills, communication, collaboration skills, and entrepreneurial success, with communication and collaboration skills demonstrating a stronger mediation effect. This study provides valuable insights for policymakers, educators, and digital economy stakeholders in developing training programs and support mechanisms to enhance digital capabilities. Future research could explore the impacts of a broader scope of digital skills, 21st-century competencies, and longitudinal impacts to refine these findings further.