Exploring the Factors Influencing the Performance of Women Entrepreneurs: A Systematic Literature Review,

Abstract

This bibliographic study explores the critical factors influencing the performance of women entrepreneurs, focusing on the socio-cultural, economic, and individual barriers they face. Despite the growing presence of women in entrepreneurship globally, they continue to encounter significant challenges, particularly in developing regions like Pakistan. Social expectations, limited access to finance, and gender bias have historically hindered their entrepreneurial ventures. However, recent trends indicate that women entrepreneurs are making substantial contributions toeconomic development, particularly in service-based sectors. This research synthesizes existing literature to identify the key factors that shape their success, including education, family support, access to capital, and network development. The findings emphasize the importance of tailored policies, financial inclusion, and mentorship programs to empower women entrepreneurs. By addressing these barriers and fostering an inclusive entrepreneurial ecosystem,women can significantly enhance their economic impact and create sustainable business ventures. The study underscores the need for continuous support, policy reforms, and further research to unlock the full potential of women in entrepreneurship. 

Keywords: Women Entrepreneurs, Socio-cultural Barriers, Access to Finance, Entrepreneurial Success, Policy Support