EXPLORING THE INTERPLAY BETWEEN CULTURE AND ENTREPRENEURIAL INTENTIONS

Abstract

The role of culture in development of entrepreneurial intentions have get attention from the global researchers. Researchers applied the concept of regional, national and global culture for the development of attentions to start new venture. The intent of this work is to study impact of culture in determining the entrepreneurial intentions along the components of Theory of Planned Behavior (TPB) among students. However, the population is students of business studies, enrolled in university degree programs and currently in 3^rd or 4^th year of their bachelor degree program and Master’s degree program. In this work data collection procedure is adopted by using self-administrative questionnaire from the public and private universitas of AJ&K state and Pakistan. The data collection is based upon contentious sampling techniques. Total 1100 questionnaires were distributed and total questionnaire 900 questionnaires was received from which 874 questionnaires were able to use in current study. Data was analyzed by using SPSS. According to results, all the constructs of TPB indicate positive significant relationship on entrepreneurial intention. Also, result indicated, culture has played moderating role among the relationship of Components of TPB and entrepreneurship intention.