IMPACT OF GREEN WORK CLIMATE ON PRO-ENVIRONMENTAL BEHAVIOR IN HEI: MEDIATING ROLE OF GREEN HEI LEADERSHIP

Abstract

The present study focused on identifying the triggers that prompt faculty and staff members at HEI in Pakistan to act pro-environmentally. The research method adopted for data collection was a quantitative research design, with primary data collected using a face-to-face survey instrument with a five-point Likert scale. Convenience and snowball sampling techniques were used to recruit participants from the academic sector. The data were cleaned and initially validated in SPSS and then analyzed using structural equation modeling and hypothesis testing in SmartPLS. The measurement model demonstrated strong internal consistency, reliability, and convergent validity across all latent constructs (green work climate, green leadership, pro-environmental behavior). The results of the structural model analysis confirmed all direct hypotheses, indicating that a green work climate has a strong impact on green leadership and that both green leadership and a green work climate are important, positive factors that stimulate pro-environmental employee behavior. The findings emphasize the importance of fostering an “environmentally friendly” organizational culture and ensuring that the organization has proactive leaders who can meet its institutional sustainability objectives. From a practical point of view, it is suggested that environmental indicators be integrated into leadership development programs and university management to create a “green” university workforce. Future studies should focus on potential mediating and/or moderating factors and use longitudinal designs to increase the generalizability of these results.