CSR DRIVES EMPLOYEE COMMITMENT: EXAMINING THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT

Abstract

The purpose of this study is to investigate the relationship between corporate social responsibility and employee commitment through the mediating role of employee engagement. The research model of the study was developed based on the social exchange theory, which proposes that employees are more engaged in a socially responsible organization. Hence, their commitment to the organization also increased. This study employs the quantitative research design, and data were collected through the adopted questionnaire from the 494 respondents who belong to the FMCG sector. To test the hypothesis. Partial least squares structural equation were used. The results indicated that CSR positively influences both employee commitment and employee engagement. Further to this, employee engagement partially mediates the CSR and employee commitment relationship. It implies that CSR is not only the reputational tool but it develop the employee feeling regarding their work and organization. Despite the contribution, this study limited to one industry within Pakistan. In future there must be a cross-sectional study and used other mediating variable such perceived organization support, job satisfaction, organization trust.