INVESTIGATING THE IMPACT OF DIGITAL LEADERSHIP ON PROJECT PERFORMANCE: MEDIATING AND MODERATING ROLE OF DIGITAL TRANSFORMATION AND CHANGE MANAGEMENT

Abstract

This study investigates the critical relationship between digital leadership, project performance, digital transformation and change management within the context of IT firms in major cities of Pakistan, with individuals employed in the IT industry as the data set. While existing research focuses on various elements of digital leadership in pursuit of project performance, the current research examines the unique ways of incorporating digital transformation to achieve better project performance. The research particularly investigates how digital leadership enhances project performance in software development while also considering the mediating role of digital transformation and the moderating impact of change management. Convenience sampling was used in this research, with data gathered from all roles within a software project-based organization. Data analysis was computed using SPSS to use advanced statistical techniques involving correlation, regression and moderated mediation models using models 4 and 1 of Hayees Process macros. The results indicate that digital leadership significantly enhances project performance and that increased digital transformation further strengthens this relationship. The results of this study suggest that the application of digital leadership practices positively affects Project Performance.