INFLUENCE OF PAKISTAN SUPER LEAGUE ON YOUTH PARTICIPATION IN CRICKET IN PAKISTAN

Abstract

Background: Pakistan Super league (PSL) is a professional T20 league in cricket that has rapidly become popular in the Pakistani region. Cricket is a popular sport, but there is an uneven involvement of youth in organized cricket. In this study, the researcher will explore the impact of PSL exposure on children to engage in and participate in cricket in Punjab, Pakistan. Methods: A cross-sectional, descriptive design was used with a sample size of 400 youths aged 12-25 years. A structured questionnaire was used to collect the data on the PSL exposure, motivation, role model influence, and youth participation. The SPSS Version 26 was used to analyse the data by applying descriptive statistics, Pearson correlation, regression analysis, and ANOVA. Findings: There was a positive relationship between PSL exposure and youth attending to cricket (r = 0.68, p < 0.001). Regression analysis revealed that the exposure to PSL was a significant predictor of participation (0.72 = < 0.001), explaining half of the variance. Demographic factors including gender, age, and socioeconomic status moderated the levels of participation, but did not weaken the overall impact of the league.

Conclusion: The motivation and engagement of the youth through exposure to PSL increase, and this forms a step towards higher participation in cricket. Professional leagues are capable of playing a leading role in the development of grassroots, talent identification, and promotion of sports. Specific programs are suggested to encourage inclusivity, particularly among females’ youth and underrepresented communities.