AI AWARENESS AND EMPLOYEE PERFORMANCE: EVIDENCE FROM PAKISTAN

Abstract

Artificial intelligence (AI) is one of the most important advances of the present era. It has opened new opportunities in the organizational field, expanding many processes and routines. AI is widely used in nearly every industry. It has transformed banking, security, healthcare, education, and engineering. Despite increasing scholarly interest in AI within organizational settings, significant gaps still exist in understanding how AI awareness affects employee performance. To explore this, 190 participants were selected through a purposive sampling method, and data were collected from them using a survey questionnaire. The findings show that AI awareness has a significant and positive impact on employee performance. These results can help organizational leaders and policymakers better navigate the ongoing integration of technology and maximize the benefits of their strategic, human-centered AI investments.