The Impact Of Green Entrepreneurial Orientation, Market Orientation, And Green Supply Chain Management Practices On Sustainable Firm Performance

Authors

  • Hania Sohail BBA, Department of Management Science, DHA Suffa University, Karachi, Pakistan Author

DOI:

https://doi.org/10.63075/wjzrvq14

Abstract

This study depicts the impact of green entrepreneurial orientation, market orientation, and green supply chain management practices on sustainable firm performance. This Research is conducted on the outcomes of a specific city. The findings might significantly impact other cities in Pakistan and countries with similar market attribution.

Keywords: Green Entrepreneurial Orientation, Market orientation, and Green Supply Chain Management Practices and Sustainable Firm Performance

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Published

2025-02-18

How to Cite

The Impact Of Green Entrepreneurial Orientation, Market Orientation, And Green Supply Chain Management Practices On Sustainable Firm Performance. (2025). Center for Management Science Research, 3(1), 254-273. https://doi.org/10.63075/wjzrvq14