The Impact Of Green Entrepreneurial Orientation, Market Orientation, And Green Supply Chain Management Practices On Sustainable Firm Performance
DOI:
https://doi.org/10.63075/wjzrvq14Abstract
This study depicts the impact of green entrepreneurial orientation, market orientation, and green supply chain management practices on sustainable firm performance. This Research is conducted on the outcomes of a specific city. The findings might significantly impact other cities in Pakistan and countries with similar market attribution.
Keywords: Green Entrepreneurial Orientation, Market orientation, and Green Supply Chain Management Practices and Sustainable Firm Performance







