Enhancing Impulse Buying through Consumer Trust in Pakistan

Abstract

The aim of this research is to determine how social media marketing and lifestyle affect trust and impulsive buying in the context of Pakistan. However, X-brand retailers' fashion thrift store patrons made up the study's demographic. Accidental sampling was the method of sampling that was employed. The study's findings indicate that lifestyle has a big impact on trust and impulsive purchases. Trust is impacted by social media marketing, but hasty purchases are not. Additionally, impulsive purchasing is influenced by trust. This demonstrates how trust acts as a powerful mediating factor in influencing consumers' hasty buying decisions. This study has management significance since it gives thrift store owners fresh ideas on how to encourage customers to make impulsive purchases by providing them with thorough and precise information about the products they sell. The study's conclusions show that lifestyle and social media marketing both improve trust in Pakistan. However, ideas and lifestyle do have positive effects.

Keywords:  Impulsive Buying, Lifestyle, Marketing, Social Media, trust, Pakistan