SUSTAINABLE MARKETING PRACTICES IN PHARMACY ALIGNING ENVIRONMENTAL RESPONSIBILITY WITH BUSINESS PRETENSIONS

Abstract

This research discusses the assimilation of environmental sustainability into business approaches within the pharmaceutical industry. It highlights the connotation of sustainable marketing observes and their probable effect on both environmental and business consequences. To discover how pharmacies can augment environmental and business presentation through justifiable marketing. A mixed-methods approach was used, linking surveys and interviews. Quantitative data was scrutinized statistically, and qualitative facts were scrutinized subjectively. The outcomes indicate an optimistic connection between the adoption of sustainable marketing practices and enhanced business consequences, predominantly in customer satisfaction and brand reputation. The revision also originates that environmental initiatives absolutely encourage consumer perceptions and subsidize to long-term business attainment. Espousing sustainable marketing observes in the pharmaceutical sector augments both environmental sustainability and business performance, prominent to improved customer loyalty and financial consequences.