AI-DRIVEN ADAPTIVE LEADERSHIP AND EMPLOYEE ENGAGEMENT: THE MEDIATING ROLE OF A CONTINUOUS LEARNING CULTURE

Abstract

This study examines how AI-driven adaptive leadership shapes employee engagement and explores whether a continuous learning culture serves as an underlying mechanism. A quantitative, cross-sectional design was used to collect data from employees in medium- to large-sized manufacturing firms where technological integration is central to daily operations. Validated scales measured all constructs, and the data were analyzed using SPSS and SmartPLS to assess reliability, validity, and structural relationships. Results show that AI-driven adaptive leadership has a significant positive effect on employee engagement, and this relationship is mediated by a continuous learning culture. The findings highlight the importance of embedding adaptive leadership within learning-supportive environments to enhance workforce involvement. The study contributes to leadership and organizational learning scholarship and offers practical insights into how firms can strengthen engagement by aligning leadership practices with learning-oriented cultures.