ANALYSIS OF PROJECT DRIVERS: RESPONSIBLE MANAGEMENT, INNOVATION, AND CORPORATE REPUTATION ON PROJECT SUCCESS WITH TEAM COLLABORATION AS MODERATOR

Abstract

Background: Achieving project success is critical for organizational growth and competitiveness. Previous research has identified responsible management, innovation, and corporate reputation as important drivers of project outcomes. However, limited studies have explored how these factors interact within project teams and the moderating role of team collaboration in enhancing project performance. Understanding these dynamics is essential for managers to implement strategies that optimize project success.

Objective: The study aims to examine the influence of responsible management, innovation, and corporate reputation on project success, while investigating the moderating role of team collaboration in strengthening these relationships.

Methodology: A quantitative, cross-sectional research design was adopted. Data were collected from 272 employees involved in project management across various organizations in Islamabad, Pakistan, using a structured self-administered questionnaire. Constructs measured included responsible management, innovation, corporate reputation, team collaboration, and project success. Responses were recorded on a 5-point Likert scale. Data were analyzed using SPSS 28 for descriptive statistics and SmartPLS for structural equation modeling (SEM) to assess direct and moderating effects. Reliability and validity of constructs were evaluated through Cronbach’s alpha, composite reliability, and average variance extracted.

Results: The demographic analysis showed that respondents were predominantly male (67.65%) and aged 18–30 years (54.04%), with most holding bachelor’s degrees (36.77%). All constructs demonstrated high reliability (α = 0.818–0.850) and convergent validity (AVE > 0.60). Direct effect analysis revealed that innovation (B = 0.816, p < 0.001) had the strongest positive impact on project success, followed by team collaboration (B = 0.226, p = 0.001), corporate reputation (B = 0.138, p = 0.038), and responsible management (B = 0.077, p = 0.023). Moderation analysis indicated that team collaboration significantly strengthened the effects of innovation (B = 0.125, p < 0.001) and responsible management (B = 0.063, p = 0.039) on project success, whereas its moderating role with corporate reputation was not significant.

Conclusion: Responsible management, innovation, and corporate reputation significantly predict project success, with innovation being the most influential factor. Team collaboration plays a critical moderating role, enhancing the positive effects of responsible management and innovation. These findings emphasize that integrating ethical practices, fostering innovation, maintaining a strong corporate reputation, and promoting collaborative teamwork are essential for achieving sustainable project success.