DRIVING PRO-ENVIRONMENTAL BEHAVIOR AT WORK: TESTING A GHRM–GREEN AMBIDEXTERITY MODEL

Abstract

This study investigates how Green Human Resource Management (GHRM) practices influence employee green behavior in Pakistan’s banking sector, with a focus on the mediating role of green ambidexterity. Using the Resource-Based View as a theoretical foundation, the research examines whether practices such as green recruitment, training, and reward systems encourage employees to engage in environmentally responsible actions. Data were collected through a structured questionnaire from 380 banking employees and analyzed using SPSS and PLS-SEM. The findings reveal that GHRM practices have a significant positive effect on employee green behavior, and that green ambidexterity—balancing innovation and improvement in environmental practices—partially mediates this relationship. The results highlight the importance of integrating sustainability into HR policies and provide practical guidance for HR managers and policymakers aiming to promote environmental responsibility in the banking sector.