ROLE OF DECISION DRIVING FACTORS IN SUCCESS OF COMPLEX PROJECTS THROUGH INTUITIVE DECISION MAKING ( AN ANALYSIS THROUGH MODERATED MEDIATION MODEL)

Abstract

In 21^st century, individuals have navigated challenges to achieve milestones. Focus has moved on different decision making tools at different scenarios to achieve project success. Decision drivers are the factors which play very important role while taking critical decisions in lieu of project success. A lot of research has been conducted in decision making and its impact on project success, but no research has been done in this regard on intuitive decision making along with decision driving factors on project success of oil and gas industry. This quantitative study investigated the impact of intuitive decision-making process on project success with moderating effect of decision driving factors by mediated moderation model. Items for decision driving factors were created through an appropriate three phase approach according to Godfred ( 2018). Questionnaire was used to collect responses from participants of oil and gas industry Pakistan. Random sampling which is probability sampling was used to draw sample because respondents were known working oil and gas industry projects located in Pakistan. As the population is known i.e., 11000, so according to the formula given by Bukhari (Feb 2021) our sample became 372. After data collection, Cronbach’s alpha, R-square test, and F-square test were conducted along with higher order and lower order constructs validation by using Smart pls4. After then, hypothesizes were tested with smart PLS algorithm. Results revealed that decision driving factors have their impact on intuitive decision-making process, intuitive decision-making process has impact on project success, as well as intuitive decision-making process mediates the relation between decision making process and project success. Results also revealed that decision driving factors don’t have any impact on project success as well as decision driving factors don’t moderate the relation between intuitive decision-making process and project success. This study can help the decision makers and project managers to understand the importance of decision driving factors and intuitive decision-making process to enhance the project success.