IMPACT OF ON-THE-JOB TRAINING (OJT)ON EMPLOYEE RETENTION; A CASE OF GSCWU

Abstract

Human capital is among the most valuable assets of any organization. To maintain a competitive edge, organizations must not only recruit skilled employees but also retain them in the long term. This study examines the relationship between on-the-job training (OJT) and employee retention, with a specific focus on Government Sadiq College Women University (GSCWU), Bahawalpur. OJT is widely regarded as a key strategy for enhancing employee retention and organizational performance. However, many organizations underinvest in training programs due to perceived costs and risks. Guided by Herzberg’s Two-Factor Theory and Human Capital Theory, this research investigates how OJT influences employee retention. A quantitative approach was employed, utilizing structured questionnaires to collect data from university staff. The collected data were analyzed using IBM SPSS Statistics 27.0. The findings indicate that on-the-job training significantly contributes to higher employee retention rates. The study provides valuable insights for organizational leaders and policymakers, emphasizing the importance of investing in employee training as a retention strategy.