THE POTENTIAL OF TEA AND COFFEE WASTE RECYCLING ON SOCIAL MEDIA (FB, INSTAGRAM) FOR A SUSTAINABLE FUTURE

Abstract

Growth in production and consumption of both tea and coffee has created an increase in the generation of organic waste in terms of spent tea leaves and coffee grounds. Managing and recycling of these wastes is essential in mitigating any harm to the environment, including emission of greenhouse gases and pollution of water and soil. This study seeks to examine awareness and participation levels in the recycling and repurposing of organic waste resulting from tea and coffee consumption. Significant amount of organic waste from tea and coffee, and the need to find eco-friendly ways of dealing with such organic waste. This problem statement identifies two problems; that there are considerable amounts of organic waste resulting from production of tea and coffee, and that there is little public participation in the recycling and repurposing of organic waste. Study seeks to examine how social media can be used to encourage recycling of tea and coffee waste products to minimize ecological risks posed by improper handling. Quantitative research method will involve conducting a survey with a sample size of 840 people aged between 16-88 years, using quasi-experimental data collecting sampling technique. Sample selection will be done from 2 private universities (UCP, UMT) and one public university (PU) in Lahore; hence, sample size is 280 per university (140 males, 140 females). Results of this study would help in developing strategies for effective communication, designing social media campaign and implementing the policies which help in sustainable management of this waste stream. Eventually, the study aims to contribute towards making an eco-friendlier world.