THE ROLE OF DYNAMIC CAPABILITIES IN TRANSLATING MARKETING SUPPLY CHAIN ALIGNMENT INTO FIRM PERFORMANCE: MODERATING ROLES OF SUPPLY CHAIN RESILIENCE AND ENVIRONMENTAL UNCERTAINTY. cmsr [Internet]. 2025 Jul. 12 [cited 2026 Jun. 25];3(4):193-206. Available from: https://cmsrjournal.com/index.php/Journal/article/view/230