IMPACT OF ESG CRITERIA ON INVESTMENT RETURNS: A STUDY ON HOW ENVIRONMENTAL, SOCIAL, AND GOVERNANCE FACTORS INFLUENCE INVESTMENT PERFORMANCE AND RISK IN THE CASE OF PAKISTAN STOCK EXCHANGE. cmsr [Internet]. 2025 Jun. 16 [cited 2025 Oct. 1];3(3):749-70. Available from: https://cmsrjournal.com/index.php/Journal/article/view/182