1.
DETERMINANTS OF BRAND LOYALTY: EXAMINING THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND THE MODERATING EFFECTS OF SOCIAL MEDIA AND SWITCHING COSTS. cmsr [Internet]. 2026 Mar. 14 [cited 2026 Mar. 27];4(3):262-73. Available from: https://cmsrjournal.com/index.php/Journal/article/view/840