HOW SHORT-LIVED CONTENT CREATES LONG-TERM BONDS: A STUDY OF EPHEMERAL MARKETING, BRAND LOVE, AND CONSUMER ENGAGEMENT IN FASHION BRANDS. cmsr [Internet]. 2026 Mar. 12 [cited 2026 Mar. 12];4(3):169-9. Available from: https://cmsrjournal.com/index.php/Journal/article/view/830