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THE IMPACT OF STAKEHOLDER ORIENTATION ON INTEGRATED MARKETING COMMUNICATIONS: THE MEDIATING ROLE OF MARKET ORIENTATION: A CASE OF CORPORATE COMPANIES OF PAKISTAN. cmsr [Internet]. 2026 Jan. 12 [cited 2026 Jan. 15];4(1):1-63. Available from: https://cmsrjournal.com/index.php/Journal/article/view/661