AN EMPIRICAL ANALYSIS OF HOFSTEDE’S CULTURAL DIMENSIONS AND THE THEORY OF PLANNED BEHAVIOR IN SHAPING CONSUMERS’ PURCHASING BEHAVIOR: THE MODERATING ROLE OF AWARENESS OF CONSEQUENCES. cmsr [Internet]. 2025 Nov. 10 [cited 2026 Apr. 1];3(7):83-104. Available from: https://cmsrjournal.com/index.php/Journal/article/view/505