THE INFLUENCE OF MASSTIGE VALUE INDEX ON BRAND PASSION AND WILLINGNESS TO PAY PREMIUM PRICE AND MEDIATING OR MODERATING ROLE OF BRAND EXPERIENCE AND ADVERTISEMENT: A COMPARATIVE ANALYSIS OF SPAIN AND PAKISTAN. cmsr [Internet]. 2025 Sep. 26 [cited 2026 Apr. 15];3(5):512-3. Available from: https://cmsrjournal.com/index.php/Journal/article/view/878