“IMPACT OF ESG CRITERIA ON INVESTMENT RETURNS: A STUDY ON HOW ENVIRONMENTAL, SOCIAL, AND GOVERNANCE FACTORS INFLUENCE INVESTMENT PERFORMANCE AND RISK IN THE CASE OF PAKISTAN STOCK EXCHANGE”, cmsr, vol. 3, no. 3, pp. 749–770, Jun. 2025, Accessed: Oct. 01, 2025. [Online]. Available: https://cmsrjournal.com/index.php/Journal/article/view/182