[1]
“NEUROMARKETING-BASED ANALYSIS OF CONSUMER DECISION-MAKING AND DIGITAL BRAND ENGAGEMENT AMONG GENERATION Z IN PAKISTAN”, cmsr, vol. 4, no. 5, pp. 381–392, May 2026, Accessed: May 21, 2026. [Online]. Available: https://cmsrjournal.com/index.php/Journal/article/view/972