[1]
“AI-DRIVEN PERSONALIZATION AND ITS IMPACT ON CUSTOMER LOYALTY IN DIGITAL PLATFORMS: THE MODERATING ROLE OF PRIVACY CONCERNS”, cmsr, vol. 4, no. 4, pp. 392–404, Apr. 2026, Accessed: Apr. 28, 2026. [Online]. Available: https://cmsrjournal.com/index.php/Journal/article/view/922