[1]
“IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION IN PAKISTAN: THE MEDIATING ROLE OF BRAND TRUST AND THE MODERATING ROLE OF CULTURAL VALUES”, cmsr, vol. 4, no. 4, pp. 347–358, Apr. 2026, Accessed: Apr. 20, 2026. [Online]. Available: https://cmsrjournal.com/index.php/Journal/article/view/909