[1]
“THE IMPACT OF AI-ASSISTED PERSONALIZED DIGITAL ADVERTISING ON CONSUMER BEHAVIOUR AND RETENTION: MODERATED BY ETHICAL CONCERNS”, cmsr, vol. 3, no. 6, pp. 225–238, Oct. 2025, Accessed: Oct. 24, 2025. [Online]. Available: https://cmsrjournal.com/index.php/Journal/article/view/473