“THE INFLUENCE OF MASSTIGE VALUE INDEX ON BRAND PASSION AND WILLINGNESS TO PAY PREMIUM PRICE AND MEDIATING OR MODERATING ROLE OF BRAND EXPERIENCE AND ADVERTISEMENT: A COMPARATIVE ANALYSIS OF SPAIN AND PAKISTAN”, cmsr, vol. 3, no. 5, pp. 512–532, Sep. 2025, Accessed: Apr. 15, 2026. [Online]. Available: https://cmsrjournal.com/index.php/Journal/article/view/878