“THE INFLUENCE OF MASSTIGE VALUE INDEX ON BRAND PASSION AND WILLINGNESS TO PAY PREMIUM PRICE AND MEDIATING OR MODERATING ROLE OF BRAND EXPERIENCE AND ADVERTISEMENT: A COMPARATIVE ANALYSIS OF SPAIN AND PAKISTAN” (2025) Center for Management Science Research, 3(5), pp. 512–532. Available at: https://cmsrjournal.com/index.php/Journal/article/view/878 (Accessed: 15 April 2026).