ARTIFICIAL INTELLIGENCE AND CONSUMER DECISION-MAKING: A COMPUTATIONAL MANAGEMENT APPROACH IN E-COMMERCE. Center for Management Science Research, [S. l.], v. 3, n. 4, p. 741–749, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/301. Acesso em: 7 jun. 2026.