AN UNPLANNED BUYING BEHAVIOUR OF CUSTOMER: AN INTERPRETIVE STUDY ON FINANCIAL INSTITUTIONS INSURANCE SERVICES IN PAKISTAN. Center for Management Science Research, [S. l.], v. 3, n. 4, p. 611–620, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/282. Acesso em: 27 may. 2026.