IMPACT OF ESG CRITERIA ON INVESTMENT RETURNS: A STUDY ON HOW ENVIRONMENTAL, SOCIAL, AND GOVERNANCE FACTORS INFLUENCE INVESTMENT PERFORMANCE AND RISK IN THE CASE OF PAKISTAN STOCK EXCHANGE. Center for Management Science Research, [S. l.], v. 3, n. 3, p. 749–770, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/182. Acesso em: 1 oct. 2025.