THE EFFECT OF BRAND COMMUNICATION THROUGH FACEBOOK ON BRAND EQUITY METRICS AND BRAND EQUITY METRICS ON EWOM TOWARDS CLOTHING BRAND IN PAKISTAN. Center for Management Science Research, [S. l.], v. 3, n. 3, p. 66–86, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/118. Acesso em: 22 jun. 2026.