The Influence of Creative Advertisements on Customer Purchase Intentions: Exploring the Mediating Role of Brand Awareness. Center for Management Science Research, [S. l.], v. 3, n. 1, p. 95–112, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/66. Acesso em: 17 jun. 2026.