THE RISE OF THE TRANSFER INSIDER: MARKETING APPROACHES AND REAL-TIME INFORMATION STRATEGIES IN FOOTBALL FAN ENGAGEMENT. Center for Management Science Research, [S. l.], v. 4, n. 6, p. 462–490, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/1035. Acesso em: 19 jun. 2026.