AI-DRIVEN PERSONALIZATION AND ITS IMPACT ON CUSTOMER LOYALTY IN DIGITAL PLATFORMS: THE MODERATING ROLE OF PRIVACY CONCERNS. Center for Management Science Research, [S. l.], v. 4, n. 4, p. 392–404, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/922. Acesso em: 28 apr. 2026.