ALGORITHMIC PERSONALIZATION AND CONSUMER TRUST: EXAMINING THE IMPACT OF AI-DRIVEN MARKETING ON PURCHASE INTENTIONS IN PAKISTAN’S DIGITAL ECONOMY. Center for Management Science Research, [S. l.], v. 4, n. 4, p. 380–391, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/920. Acesso em: 27 apr. 2026.