IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION IN PAKISTAN: THE MEDIATING ROLE OF BRAND TRUST AND THE MODERATING ROLE OF CULTURAL VALUES. Center for Management Science Research, [S. l.], v. 4, n. 4, p. 347–358, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/909. Acesso em: 20 apr. 2026.