DECODING THE CONSUMER MIND: LINKING BRAND EQUITY TO PURCHASE INTENTIONS THROUGH ATTITUDE IN EMERGING MARKETS. Center for Management Science Research, [S. l.], v. 4, n. 4, p. 598–617, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/1076. Acesso em: 27 jul. 2026.