ENCOURAGING GREEN CONSUMPTION IN PAKISTAN’S TEXTILE EXPORT MARKET: THE ROLE OF BEHAVIORAL CONTROL AND ENVIRONMENTAL CONCERN IN SUSTAINABLE APPAREL DEMAND. Center for Management Science Research, [S. l.], v. 4, n. 3, p. 641–706, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/877. Acesso em: 31 mar. 2026.