HOW SHORT-LIVED CONTENT CREATES LONG-TERM BONDS: A STUDY OF EPHEMERAL MARKETING, BRAND LOVE, AND CONSUMER ENGAGEMENT IN FASHION BRANDS. Center for Management Science Research, [S. l.], v. 4, n. 3, p. 169–199, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/830. Acesso em: 12 mar. 2026.